Ibstock Tudor Regent brick delivers perfect match

Ibstock, the UK's largest brickmaker, launched a new colour in its ever-popular Tradesman range, the Tradesman Tudor Regent, answering the prayers of builders across the country for a brick that delivers a perfect match.

The Tradesman range has been specifically designed to blend in with bricks manufactured from distinctive Lower Oxfordshire clays and widely used on UK housing developments built from the 1930s onwards, with the new Tudor Regent colour a perfect match for those manufactured in previous years.

John Lovatt, merchant market manager at Ibstock, said: "The new Tudor Regent colour extends our Tradesman range up to 10 different products, all of which are more than a match for their alternatives. We have blended our brick making heritage and expertise to create a brick that genuinely delivers in colour and texture. The new Tradesman Tudor Regent also makes good business sense for merchants, thanks to an equally well-considered blend of price point, quality assurance and ordering flexibility."

One of the key commercial advantages that the Ibstock Tradesman range offers merchants is its competitive pricing, offering a boost to margins. Additionally, the bricks have been subjected to rigorous testing that proves their excellent quality and durability.

John continued: "The enhanced quality of our Tradesman range means that they are completely frost resistant, which means less wastage of stock on site and, more importantly, fewer complaints from customers. The manufacturing process also ensures that the colour match is very consistent throughout, making it easier to shift each pack without the customer needing to root through to find the bricks that are the best match."

With nine of the colours in the Tradesman range manufactured at the same Walsall-based Atlas factory, it is also possible for merchants to order mixed loads, picking packs of several different colours, ideal for when a full load of one colour is not needed.

John concluded: "We're really proud of the Tradesman range and have worked hard to make it the perfect match for merchants' and their customers' needs. The Tradesman Tudor Regent is a strong addition to the range but we are not standing still. We hope to unveil further additions to the selection in the not too distant future."

Tradesman's superior durability and strength means the range is ideal for use in most locations such as boundary walls and wall cappings, or to match existing brickwork for extensions and refurbishment projects. The range is also easy to lay with minimal wastage.

For more information, call 0844 800 4575 or contact your local Ibstock representative.